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Google Initiative projects that build around the insight of depression during pandemic. They want to give back to the society by create a joyful character that will give a smile back to Hong Kong citizen. HSBC, as a partner on this project help build awareness by using their main character, the Lion(HSBC Symbol) , to cheer people up with a little funny moment around Hong Kong.
Client : HSBC X Google
Executive Creative Director : Carlos Camacho
Associate Creative Director : Rattiya Suphatanasilpa (Chee)
Content Director : Nicole Headman
Online Assets for driving donwload
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A Joy moment that play with Hong Kong insight
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How the APP and ShareJoy Points Works
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