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These are some of the logo exploration for the royalty program for DFS Hong Kong.
Client : DFS Hong Kong
Creative Director:Denise Tee
Associate Creative Director: Rattiya Suphatanasilpa (Chee)
One of the concept we explored were 'The Cult'. We want to create a uniqueness on how the member will get once they joint eh program.
SOME OF THE LOGO ITERATION
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